We cannot stress this enough: If you do not yet have a mobile version of your website up and running your going to lose business.
Our old friend Google is releasing a steady stream of data, which emphasizes the rapid march towards Smartphone web access, which is set to overhaul laptops and desktops by 2015.
According to Google, 79% of American’s use Smartphones while shopping. 70% of them use their phones while in a physical store.
Finding local information is the dominant form of use including finding movies or a local business.
71% search the web using their phone due to a visible mobile ad. But, 79% of advertisers don’t have a mobile optimized site. This is incredible considering the fact that by the end of 2011 over 50% of Americans will have a Smartphone.
Google reports that a recent study found that 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone. 40% of these users will probably end up on your competitor’s site.
As a result, Google has been aggressively pursuing advertisers to focus on mobile. This includes Adidas who achieved a 28% increase in clickthroughs (over past mobile campaigns) for a coupon-based phone offering which allowed customers to get 15% off purchases made in a store of $75 or more.
This effectively doubled in-store coupon redemption and increased the average in-store order value.
Meanwhile, TechCrunch reports that Google maps usage on mobile spikes by 50% on the weekends.
Elsewhere, the highly competitive auto industry is redefining its mobile strategy after Google reported that during the recent Gridiron Super Bowl, a Chrysler commercial spiked mobile searches by nearly 102%.
Consumers are now utilizing apps such as Android to Voice Search to compare different makes and models online.
Google is now unifying its traditional Adwords platform with the feature-rich service, AdMob, it acquired in 2009, to further entice car makers into the mobile fold.
A Volvo cross-platform campaign saw CTRs of 3.91%. After the campaign; users expressed a 240% increase in brand favourability, 88% increase in purchase intent, and a 78% increase in recommendation intent.
Finally, don’t forget that Smartphones are being incorporated into new cloud enterprise packages such as VMware which Virtual Internet offers. Last year we ran a story about how LG had partnered with VMware to offer a virtualized mobile desktop which allowed employees to use their work LG Optimus 3D Smartphone to access either personal or business work profiles.
This article was brought to you by VI.net, for dedicated server hosting, cloud servers and 24/7 support visit our site here www.vi.net