Today we get to know Britt Cooper, VI’s Marketing Director, who oversees our US and European marketing.
1. How did you get into technology marketing?
I’ve always been into tech. When I was a teenager I set up my own web design company. This was the early days of the Internet so I would go around to the businesses in my neighborhood and offer to design and host their websites for them. Later I got into marketing communications, obtained my marketing certifications, and moved from California to London to join a SaaS start-up. I think cloud is changing the world we live in, much like the electric grid did, and want to continue my involvement in cloud technology.
2. Tell us about a day in the life of VI’s Marketing Department.
Well, we’re always really busy in marketing. We’ve recently launched the US version of our website, our US and UK Reseller and Referral Programs, created several new pieces of collateral including fact sheets and white papers, and we have sponsored several trade shows and exhibitions recently.
3. What’s your vision for the VI brand?
We have years of knowledge and experience behind us and a loyal customer-base of well-known brands. We were established in 1996 and many of our employees have been here since almost the beginning. My goal is to take all that knowledge we have bottled up in our company and make it available for public consumption so that they have all the tools to make an informed decision about their cloud infrastructure strategy. There are so many hosts out there in the marketplace and so much of the terminology used is unclear. I want to produce good content that helps educate people on hosting, but I also want VI’s company culture to shine through in our marketing.
At VI, we’re highly motivated to deliver top-notch customer service and while the company is experiencing major growth at the moment, we’re keen not to lose sight of this fundamental mission of our organization.
We always invite people to reach out to our solutions architects by calling our toll free number. They can help talk you through all the hosting possibilities and work along side you to help meet your unique business objectives. Plus, if you need to reach our tech team, you’ll speak directly to an engineer.
4. What’s your marketing strategy?
I’m a big believer in inbound marketing. These days, we conduct most of our lives on the Internet through Facebook, Google Search, online banking, online shopping, etc. This goes back to my earlier comment but basically, if you create good content and make it available online, people will find it. So, we’ll be working on building up our arsenal of educational content. We mix in some physical and virtual events, email marketing, PPC, and social media for balance.
5. Where do you draw inspiration?
I get a lot of my inspiration from talking to our customers and prospects; after all, it’s my job to understand our audience in order to deliver them quality content. Manning the VI stand at shows is always a good way to get feedback. I also read industry blogs and keep an eye on what the analysts are saying. And it’s good to keep in touch with what’s going on in the B2C space.
Thanks for your time Britt, one more question:
6. If you were stuck on an island, what 3 items would be essential to your happiness?
Cheese bread, salad, and my MacBook. I would need an Internet connection for my laptop though. Does that count as a 4th item? If so, I can forgo the salad.
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