As summer is winding down, now is the best time to evaluate your retail web strategy in preparation for the holiday rush. As we have highlighted in the past with online retailers Debenhams and Target, failing to anticipate spikes in visitor traffic can have major consequences for your online business. So give yourself plenty of time to plan and be sure to speak with your marketing department early on to make sure you’re aware of the holiday campaigns scheduled. Then you can ensure a resilient hosting solution is in place to cope with seasonal demand on your web presence.
To kick start your holiday preparations, join us at the eCommerce Expo taking place at Olympia, London on the 11th and 12th of October. It’s the UK’s number 1 event dedicated to all aspects of selling online with an abundance of conference sessions to attend and vendors to meet.
Be sure to stop by Virtual Internet’s booth 1020 to meet with our hosting solutions architects and discuss how you can secure your online retail success this Christmas.
We’ll be serving up some delicious cloudy floss (yes cloudy floss, not candy floss), and you can enter our competition for a chance to win an Xbox!
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