The Launch of the LG Cloud

LG is the latest high profile company to announce that it has launched a cloud service. As of yesterday, May 1st, users are able to store content on the company’s servers and access it from a number of different LG devices. The LG cloud will, for now, be exclusive to Android operating systems whilst also, of course, being compatible with a PC interface and an official LG Cloud app.

The app is downloadable and can be setup to automatically synchronise with LG’s cloud servers so that any user can view their content via their smartphone, PC, tablet and enabled TV/set-top box whilst connected to the cloud server.

LG has announced that a free and paid cloud service will be available with prices varying depending on region whilst the move by LG to release their cloud server is a direct answer to Apple’s iCloud, Samsung’s S-Cloud and Google’s Drive service that have all hit the headlines recently.

However, in an attempt to find distinction from its rivals, a press release from LG stated the following: “The difference is in LG’s Real-time Streaming Transcoding technology. The conversion happens on the server in real-time, not on the device. There is no need to worry about installing codecs or converters, everything happens seamlessly and in the background with no involvement from the user. No other cloud service can make this same claim.”

A very bold statement from LG and it will now be interesting to see whether LG’s cloud takes off in the way that they believe it will.

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