Things have been hotting up lately in the cloud hosting market and amongst some weeks of rumours, we received conformation last week that VMware Inc., a Palo Alto software company, will compete against web giant Amazon with a cloud service platform next year. VMware is a subsidiary of EMC since it was acquired in 2004.
At present we know very little about the technical details of VMware’s offering but we know it is at the beta testing stage. Normally this is a process of ironing out bugs and connectivity issues, but we know from VMware’s past record of software development that whatever the result, it should be a strong competitor for Amazon’s Web Services.
We’re also unsure of what the VMware’s pricing strategy will be when the product goes live in what has been described as ‘mid-2013’. Amazon Web Services is undoubtedly one of the biggest and most obvious targets. It could be that VMware will choose to marginally undercut Amazon to try to attract new customers to their service.
This move is being billed as inevitable by much of the technology crowd and VMware’s decision to compete has been much discussed in the press well before now. Whatever the technical specification of their cloud hosting service, it will be seen as an attempt to directly target Amazon’s customers and entering the market second is not necessarily a bad thing. VMware will be able to take advantage of an extra year or two of experience and also knows its competitor’s product well.
However, VMware isn’t just going to be hoping to take customers from Amazon. The market for cloud computing services is growing massively and we are starting to see a culture change in customers. A general increase in businesses looking for cloud services should mean that VMware’s endeavour will be able to capitalise on at least some of these new customers.
This is why at Virtual Internet we use high-availability VMware virtualisation software for our cloud products; delivering best in technology solutions backed by tailored Service Level Agreements with personal support. Using the full vCloud Director control panel, customers really can experience ultimate control when managing their server. We are even offering free 30 day test drives on our VMware Cloud with full root access to the server.
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