Cisco is set upon shaking up the Video-as-a-Service (VaaS) for content providers with its new extended Videoscape Internet TV Service platform orchestrated through OpenStack.
Built for both public and private cloud deployment, its geared to allow service providers and media producers the ability to deliver personalized TV services to consumers.
“It’s designed to enable content companies to augment existing infrastructures by turning up new services without needing to create, code, and integrate new capabilities themselves,” said Network World.
Meanwhile another variant of the platform called Cisco Cloud Fusion allows service providers to mix-and-match elements of all Videoscape deployment modes – cloud software, cloud services, or on optimized hardware and software appliances – to customize the platform and infrastructure to the specific needs of the customer.
Cisco states that as the video landscape evolves, service providers and media companies face new competitive challenges.
“Online video services are eroding profitability by delivering low-cost video content to new screens and devices. At the same time, the premium content that consumers crave is becoming more expensive.”
Cisco’s platform entails delivering and monetizing a new generation of compelling, differentiated video experiences.
“It is the next generation of the Cisco Videoscape platform, now strengthened and enhanced with solutions and expertise from NDS that bring powerful new capabilities across cloud, networks, and clients.”
According to Cisco the technology offers these features:
Multiscreen: Take multiscreen experiences to the next level by delivering video in a more exciting, immersive, and engaging way.
Synchronized: Push contextual content and targeted ads related to TV programming to companion devices in real time.
Personalized: Make it easy for viewers to find content they want with personalized discovery and recommendations based on social connections, analytics, and user profiles.
Social: Use social networks to bring people together and deepen viewer engagement with virtual viewing parties, real-time IM, and video chats around linear video and more.
Meanwhile, Network World reported that NBC Sports deployed Videoscape for transcoding and content management during its production of the 2014 Olympic Winter Games in Sochi, Russia.
“NBC implemented a cloud architecture to stream live and on-demand Olympic sports content for on-site production in Sochi. “
The UK financial sector, or at least certain players within it, sees the continued move from traditional computing to cloud computing in a similar vein as to that of the outsourcing (or offshoring) trend (at least legally!), concluding that it’s just another form of contracting for third party services.
“This guidance is intended to help organisations consider the security features of cloud services they wish to use. It is the first of a number of guidance documents for the public sector relating to the use of cloud services to process OFFICIAL information. “ ~ UK Government
While the colocation hosting model is being pressured by other flavors of server delivery including virtual private servers, private clouds, and hybrid cloud implements, it continues to be a major drawcard for IT managers and companies who wish to maintain control and ownership of compute, storage and network devices.
While many business leaders are now internalizing the general benefits of cloud technology, including the ability to scale resources up or down during seasonal spikes in activity, there is perhaps one area that should be discussed more: Automation.